UNIVERSITY and college students in the Klang Valley will be the first to experience Mobile Raider, an interactive infotainment campaign aimed at encouraging the youth to embrace the latest in mobile and information technology.
Conducted by Maxis Communications Berhad and PC.com, the campaign's highlight will be the Mobile Raider four-wheel drive cruiser, which has been designed to showcase consumer devices, solutions and services available in the market today.
With an initial target to make stops in 50 educational institutions nationwide, the Mobile Raider crew will host games with prizes such as MP3 players, thumb drives, mobile passes, computer speakers and modems to be won. The campaign will be enhanced with information booths to showcase Maxis' new third-generation products and demonstrate the latest mobile services as well.
Besides that, Maxis will be conducting career development talks on job opportunities in the telecommunications sector. It will also work with PC.com to host a series of talks on the fundamentals of information and communications technology.
The Mobile Raider's first stops at Sunway University College, Help University College and SEGi College Malaysia last week saw participation from both students and faculty members.
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