Business and software strategies require merchants not only to be aware of the evolving consumer trends, but to be open to those changes themselves and ride with the tide, so to speak. While the online social networking phenomenon definitely did not start with Facebook, the omnipresent, giant social networking site is, without question, helping entrepreneurs scale up the marketing and public relation facets of their businesses.
Facebook statistics reveal that as of June 2011, the juggernaut social medium has over 500 million users to date, of which 50% log on at any given day. Deemed appropriate for local, national and international business marketing, Facebook is a lucrative venue for spreading pertinent information about a product or service.
Social media is believed to take the public relations component of businesses to greater heights. Facebook, in particular, can help maintain a healthy online image to provide overall business boost. Presently, big and small companies exploit Facebook, as the leader in the social media networking pack, in order to tap huge consumer bases with its inexpensive, albeit rich features.
Arguably the online medium with the most extensive reach, Facebook makes international business consulting a breeze with 70% of its users comprising the global audience. Language barriers do not exist on Facebook, with more than 70 translations available on the website.
Evidently, Facebook has totally changed the way organizations manage their businesses, almost completely eliminating the otherwise limited, partial relay of marketing and advertising publicities of the enterprise. Through Facebook, companies achieve effective branding for their product or service, as it offers “viral advertising,” which businesses gain from social media campaigns. Some 2.5 million websites that have integrated with Facebook, along with 10,000 others linking with it every day, can attest to this truth.
Activities of Facebook users occur 24/7, giving the website more than 700 billion user minutes a month worldwide. This makes the social media platform a highly effective medium for businesses to strengthen their efforts in international business marketing and public relations arena. By the same token, Facebook makes an ideal tool for countering negative press, and in turn, building a healthy identity online. When a certain organization has a healthy online presence, it entices prospective customers and keeps avid clients coming back.
The truth of the matter is that while business and software strategies are necessary to keep the core business alive amongst customers – which is why organizations take on innovative tools and new technologies – social media strategies cannot be shrugged off. There’s no denying that when it comes to Facebook, the opportunities for business growth are virtually limitless, with the benefits of customer connection, public relations and constant availability it offers, that are all inexpensive to implement.
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